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The Folsom Point Touch of Reality PointsTM analysis is an ideal way for a company to gain an in-depth understanding of its customers. We find the answers to the questions that you're always asking:
- Who are your most valuable customers, and what market segments do they represent?
- How satisfied are current customers?
- What competitors are working to take your customers away?
- Is your product/service positioning and messaging meaningful?
- How can you improve your customer communications, loyalty, and perception?
- How can you make each customer touch point positive and effective?
- What measurements are available?
Touch of Reality Points analysis includes:
- Formal analysis of existing customer, sales and market research data
- Qualitative and quantitative analysis of customer satisfaction
- Development of online and offline customer loyalty programs
- Strategies for developing ongoing customer dialogue and touch points
- Reports that track and measure customer loyalty program results
- Assessments of online customer service and satisfaction
For more information on this customer-focused analysis, please contact us.
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