Folsom Point => Company

Folsom Point is an 8(a) certified consulting firm that helps companies translate business objectives into marketing and Internet strategies that produce results.

We leverage objective market research practices to help you define or redefine your marketing strategy, create an Internet strategy to support your marketing goals and programs, and measure the results to determine what works and what doesn't.

Whether you are looking for unbiased market research, an integrated marketing and outreach plan, or an online presence that goes beyond "brochureware," we can help you become more competitive and grow your topline revenue.

Experience

Folsom Point is comprised of senior consultants with a breadth of experience, from management consulting and interactive agencies to Fortune 500 companies and start-ups. Each possesses years of relevant and hands-on experience in marketing and technology, including:

Market research and competitive analysis

Program development

Business process reengineering

e-commerce and content management

Online branding and marketing

Customer support and loyalty programs

Usability analysis

Project management

Course development and training

Our unique blend of marketing and technology expertise helps us:

Understand the challenges facing both marketing and IT departments

Articulate your needs to creative and development teams

Discover and promote the customer perspective

Make complex concepts understandable to your target audience

Develop creative solutions so you can reach new targets and build long-term customer relationships

Methodology

We take a holistic view of your business, marketing and Internet objectives. We start by looking inward to discover your goals and objectives by talking to the people who know your business best - you and your team. Then we look outward at your competition, environment and customers using primary and secondary research methods. By listening, observing and thinking above the curve, we develop strategies that are unbiased and on-the-mark. Ultimately, we work as an integral part of your team to ensure that the recommendations result in tactics and deliverables that are "on-strategy" and produce results.

Results

Our goal is to arm you with the best information, strategies and tactical plans to maximize the return on your marketing and technology investments. We believe in the value of long-term customer relationships and we weave this philosophy into everything we do.