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Folsom Point is an award-winning consulting firm that helps companies translate business objectives into marketing and sales strategies that produce results. We leverage objective market research practices to help you define or refine your marketing strategy, create online and social media campaigns that support your marketing goals, and measure the results to determine what works and what doesn't. Whether you are looking for unbiased market research, an integrated marketing and outreach plan, an online presence that goes beyond "brochureware," or an ongoing social media campaign that connects you in real ways to your customers, we can help you become more competitive and grow your topline revenue. Experience Folsom Point is comprised of senior consultants
with a breadth of experience, from management consulting and interactive agencies
to Fortune 500 companies and start-ups. Each possesses years of relevant and hands-on experience in marketing and technology, including:
Market research and competitive analysis
Program development
Business process reengineering
e-commerce and content management
Branding, online marketing and social media
Customer support and loyalty programs
Usability analysis
Project management
Course development and training
Our unique blend of marketing and technology expertise helps us:
Understand the challenges facing both marketing and IT departments
Articulate your needs to creative and development teams
Discover and promote the customer perspective
Make complex concepts understandable to your target audience
Develop creative solutions so you can reach new targets and build long-term customer relationships
Methodology
We take
a holistic view of your business, marketing and Internet objectives. We start by looking inward
to discover your goals and objectives by talking to the people who know your business best - you and your team. Then we look outward
at your competition, environment and customers using primary and secondary research methods. By listening, observing and thinking above the curve, we develop strategies
that are unbiased and on-the-mark.
Ultimately, we work as an integral part of your team to ensure that the recommendations result in tactics and deliverables that are "on-strategy" and produce results.
Results
Our goal is to arm you with the best information,
strategies and tactical plans to maximize the return
on your marketing and technology investments. We believe in the
value of long-term customer relationships and we weave this
philosophy into everything we do.
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