Marketing Boot Camp for Small Business
Fort Collins, Colorado

SOLD OUT!

This engaging and informative seminar provides real-life examples and insight into all facets of marketing, including branding and positioning your business to win, developing a realistic marketing plan, creating must-have sales tools and effective networking and selling techniques that can be used to generate government or commercial business.

It includes an overview of accessible guerilla marketing ideas including low cost advertising, direct mail, online marketing, public relations and corporate web sites. It combines lecture, group exercises and an expert panel discussion for a unique learning experience.

The seminar is geared toward small and disadvantaged businesses who are required to "make do with less." It is customized for owners, marketing staff and business development managers who want to increase their odds of winning new business as a prime or subcontractor.

Course Outline

• Marketing vs. sales
• Developing a plan and sticking to it
• What your corporate identity says about you
• Understanding your target customer and competition
• Positioning your company to win
• Must-have sales tools
• Effective networking techniques
• Co-selling with prime contractors
• Where to look for marketing resources