FOLSOM POINT OFFERS MARKETING TRAINING TO 8(A) FIRMS

Sharing Ideas on Planning and Tactics to Generate Revenue

August 5, 2002

(Boulder, CO) - Strategic consulting firm Folsom Point, Inc. is presenting "Marketing Fundamentals for 8(a) Firms," a course specifically developed to address the challenges that small, minority-owned firms face when marketing and selling to government or commercial clients. This engaging and informative seminar provides real-life examples and insights into all facets of marketing. Topics range from marketing planning to low-cost marketing tactics that can be used to generate both 8(a) and non-8(a) revenue.

"In working with a lot of small businesses along the Front Range, we've learned that most business owners are experts in their field, but not in marketing and sales. We developed a toolkit of marketing concepts and ideas that small businesses can immediately understand and use," said Cathy Kramer, President of Folsom Point, Inc. "From our experience, the majority of seminars lack relevancy to small or minority-owned businesses, so we pulled together the 'nuggets' from our 30 years of collective marketing experience and put it in our "Marketing Fundamentals" seminar. We are excited that the U.S. Small Business Administration recognized the need for this type of training and selected Folsom Point to offer the course."

"Marketing Fundamentals for 8(a) Firms" will be hosted at the U.S. Small Business Administration Colorado District Office, 721 19th Street, Suite 426, Denver on August 15 from 9:00 a.m. to 12:00 noon. For pre-registration and details, please contact Karen Young at (303) 844-2607, ext. 257.

About Folsom Point

Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend marketing insight and Internet technologies to help companies target new customers and foster long-term relationships. Folsom Point's services include business and marketing consulting, competitive and customer research, strategic planning, project management and program measurement. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.