FOLSOM POINT CREATES MARKETING STRATEGY FOR NEW FOOD PRODUCT

August 15, 2001

(Boulder, CO) - Strategic consulting firm Folsom Point, Inc. recently completed development of a marketing strategy for Buonissimo! Foods, Inc., a Boulder-based manufacturer of gourmet spice blends. Folsom Point conducted an analysis of the market opportunities and competitive products. The firm then outlined a "go to market" plan for the spice manufacturer's first product, the Regina Cucina Spicy Italian Garlic Mix. The product is a 100% certified organic blend of hand-crafted Italian spices that enhances flavor and adds beauty to food recipes.

"As a start-up, Buonissimo! Foods must sell direct to food outlets and develop a regional following," said Cathy Kramer, President of Folsom Point. "We spent a lot of time talking with specialty retailers, natural food grocers and industry professionals to find out what needed to be done so that this product would flourish in their retail environment."

Folsom Point helped the company map out a marketing direction and provided a 12-month tactical plan. Said Regina Cowles, the founder of Buonissimo! Foods, "Folsom Point helped me determine where my company's energy should go in terms of distributors versus consumers, and traditional versus Web-based marketing programs. Besides the actual quality of the product, a thoughtful marketing strategy will be critical to the success of my business over the upcoming year."

The gourmet and specialty food market surpassed the $20 billion market in the year 2000. Now widely available, specialty foods have been embraced by home gourmets as well as busy individuals seeking good taste and convenience. In addition, the spice mix appeals to the growing organic market. "There's a crossover trend between organic and gourmet foods so the Regina Cucina spice mix is well-suited for both markets. The key is to support the outlets in promoting this unique product to the consumer," added Kramer.

About Folsom Point

Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend marketing insight and Internet technologies to help companies target new customers and foster long-term relationships. Folsom Point's services include business and marketing consulting, competitive and customer research, strategic planning, project management and program measurement. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.

About Buonissimo! Foods

Buonissimo! Foods, Inc. is a Boulder-based food manufacturer that creates and markets 100% organic spice blends without preservatives, additives, Genetically Modified Organisms, or salt. The company’s first product, the Regina Cucina Spicy Italian Garlic Mix, is expected to be featured in local Front Range gourmet food outlets this fall.