|
 
|  
FOLSOM POINT UNCOVERS HEALTHCARE MARKETS
March 20, 2002
(Boulder, CO) - Folsom Point, Inc., a strategic marketing and e-business consulting firm, was selected to serve as the outsourced marketing department for Datafuzion, Inc., a business intelligence solution provider based in Littleton, Colorado. Over the past few months, Folsom Point conducted a customer needs analysis to identify and prioritize lucrative customer segments based upon in-depth research and findings from one-on-one interviews with Datafuzion's customers and prospects.
Datafuzion, Inc. provides business intelligence solutions that help healthcare organizations make better business decisions by integrating data from stand-alone systems. Built upon a robust data warehouse, the Datafuzion solution consolidates and standardizes disparate information from multiple sources across geographically diverse locations.
"We've had a lot of success to date as a technology-driven company, but in order to reach the next level of sales goals, we really need to be clear about which segments of the healthcare market to target," said Kevin Wachter, Vice President of Sales and Marketing at Datafuzion, Inc. "Folsom Point identified the different market segments, pinpointed the ones we could dominate, and provided financial proof-points to validate their recommendations. They've made our job of selling much easier."
"We spoke with dozens of healthcare decision-makers to learn what business information was critical to running their organizations. These organizations have to review thousands of transactions per month ranging from patient volume and scheduling to payroll and accounting. We discovered common themes and 'pain points' that Datafuzion's solution could easily address," said Nicky Lee, Managing Partner of Folsom Point, Inc. "We then crafted new messaging and positioning so that the Datafuzion sales team could immediately get their foot in the door with prospects."
Since completing the customer needs analysis, Folsom Point has been asked to create a lead generation program, write customer case studies, and develop a marketing plan with tactics for supporting the Datafuzion sales team. Added Wachter, "Our development and our sales teams love working with Folsom Point because they understand the intricacies of our technology and can articulate its benefits. We couldn't ask for a more responsive and seasoned marketing team."
About Folsom Point
Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend insight with technology to help companies target new customers and foster long-term relationships. Services include market and customer research, competitive analysis, integrated marketing and sales strategies, web site assessment and planning, product marketing, communications and project management. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.
About Datafuzion
Datafuzion, Inc. provides business intelligence solutions to healthcare organizations that help providers improve business decision-making, reduce operating costs and manage medical practices more efficiently. The Datafuzion solution integrates data from stand-alone systems and provides access to dynamic, highly-informative reports through a web browser. Datafuzion, Inc. is based in Littleton, Colorado.
|
 |
|
|