FOLSOM POINT SELECTED FOR SEARCH ENGINE MARKETING OF COUNTRY'S LEADING PRODUCTIVITY SPECIALIST

Developing an Online Marketing Strategy that Drives Qualified Traffic

December 30, 2002

(Boulder, CO) - Strategic consulting firm Folsom Point, Inc. has been selected to develop and implement a search engine marketing and optimization strategy for The Kabachnick Group, Inc. an international consulting firm that helps leading corporations improve their people management, employee productivity, and hiring and retention practices. Folsom Point will promote and drive qualified traffic to Terri Kabachnick's newly launched web site, a spin off of the corporate site, created to promote the owner's speaking expertise.

"Our company has worked with leading retailers in the U.S. and around the world for the past 25 years. Our web site is a marketing medium that can make us more accessible to our existing and prospective clients," said Michelle Banks, Director of Marketing and Communications for The Kabachnick Group, "In addition, many meeting planners and corporate communications departments request that Terri and our team of consultants participate in keynote speaking engagements. Folsom Point has the expertise and resources to make it easy to find us on the Web, even if you don't know how to spell Kabachnick."

"We love helping businesses use the Internet as a cost-effective marketing tool," said Cathy Kramer, President of Folsom Point. "We will be creating a strategy that ensures the people who are searching for Terri and her company, can easily locate both. Best of all, we will be able to help The Kabachnick Group use technology to generate qualified leads."

Folsom Point will employ a variety of search engine marketing techniques to drive traffic to the site including keyword research and placement, optimization of meta tags and page titles, site submission and monitoring, pay-per-click strategies and affiliate site linking. This combination of services and ongoing maintenance will help ensure continued high exposure for TerriKabachnick.com and the corporate site Kabachnick.com.

About Folsom Point

Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend marketing insight and Internet technologies to help companies target new customers and foster long-term relationships. Folsom Point's services include business and marketing consulting, competitive and customer research, strategic planning, project management and program measurement. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.

About The Kabachnick Group

The Kabachnick Group (TKG) is an international consulting firm that helps organizations perfect the human side of business. The company's seasoned consultants provide a wealth of experience in speaking, executive coaching, training and staff selection and development. With more than 25 years of first-hand experience in executive and sales management, finance, retailing, marketing, and restructuring, Terri Kabachnick, Founder and CEO is one of the most sought after productivity specialists. TKG has helped organizations around the world optimize their people management, employee productivity and hiring and retention practices.