FOLSOM POINT CHOSEN TO DEVELOP INTERNET STRATEGY FOR SHAPINS ASSOCIATES

June 27, 2001

(Boulder, CO) - Strategic consulting firm Folsom Point, Inc. has been selected to provide marketing and Internet strategy for Shapins Associates, a Boulder-based planning, urban design and landscape architecture firm. Folsom Point will conduct market analysis and develop a strategy to create a customer-focused web site that will support Shapins Associates as they evolve their services to meet the growing needs of regional governments, agencies and developers committed to preserving unique resources and developing sustainable economies.

"As communities around the world become interested in capitalizing on significant natural, cultural and scenic resource areas, the Internet will play a huge role in reaching and educating this group of trend-setters," said Jerry Shapins, Principal and Landscape Architect at Shapins Associates. "We are looking forward to working with Folsom Point as we carry our unique philosophy to our web presence."

"It's exciting to help businesses such as Shapins use the Internet as a far-reaching and cost-effective tool," remarked Nicky Lee, Marketing Strategist for Folsom Point. Staffed with senior-level consultants, Folsom Point offers strategic marketing and Internet consulting, helping companies use technology to support their marketing efforts, without the overhead of a traditional interactive agency. Services include competitive and customer research, strategic planning, project management and program measurement. "Oddly enough, our businesses are somewhat similar," added Lee. "Shapins Associates helps bridge the gap between preserving national resources and building livable communities. We help bridge the gap between marketing objectives and Internet technologies."

After defining the Internet strategy, Folsom Point will work with Spark Studios of Boulder to design and build the site. It is expected that the new site will be live by September.

About Folsom Point

Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend marketing insight and Internet technologies to help companies target new customers and foster long-term relationships. Folsom Point's services include business and marketing consulting, competitive and customer research, strategic planning, project management and program measurement. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.

About Shapins Associates

Shapins Associates is an award-winning environmental planning, urban design and landscape architecture firm located in Boulder, Colorado. Originally founded in Denver in 1980, the firm specializes in creating urban, community, institutional, recreational, cultural and national environments that evoke a strong and enduring sense of place.