FOLSOM POINT PROVIDES TRAINING TO OVER 1,000 BUSINESSES

Company Effectively Reaches Small Businesses Throughout the State

May 20, 2004

(Boulder, CO) - Folsom Point, Inc., a marketing and sales consulting firm, has provided customized workshops to over 1,000 Colorado-based businesses through the T-REX Incentive Funding program, designed to assist small and disadvantaged business enterprises (SBE/DBEs). To reach the most number of small businesses throughout the state, Folsom Point is hosting its 2004 training seminars in the Denver-Metro area, Colorado Springs, Grand Junction, and Greeley.

Representing a wide range of businesses and organizations, participants in Folsom Point's T-REX-sponsored training classes relayed their enthusiasm for the marketing and sales training offered. "As a technology professional, Folsom Point's marketing planning workshop taught me better ways of marketing and expanding my business," said Jim Uhlinger of CAS Inc. in Denver. "Folsom Point shared many great ideas that will prove to be helpful to our marketing effort, said Nancy Hoganson of Colorado Northwestern Community College in Rangely.

In addition, the firm leverages its experience gained as a woman-owned and minority-owned business to help other small businesses effectively market and sell to the government. A past participant, Bob Heavers said, "There is a process to doing business with the government. Folsom Point showed us the key to opening doors and gaining access." In its "Writing Winning Proposals & Expert Panel" seminar, Folsom Point gathered expert proposal reviewers to share opinions on what makes a winning proposal. "This seminar provided me with insight into the entire bid and proposal process. The panel was an excellent real world confirmation of the material presented, said Dana Scott, a seminar attendee.

"It is rewarding to be able to assist small businesses with critical fundamentals in sales, marketing, and government contracting through the T-REX Incentive Program," said Cathy Kramer, President of Folsom Point. "The individuals who attend our classes are experts in their own line of business. Our goal is to equip them with applicable tools so that they integrate what they learned at our class into their business. We love seeing many of these busy professionals join us time and time again at our various training classes because that means we're really making a difference in how they run their business."

About Folsom Point

Folsom Point, Inc. is a strategic consulting firm that helps businesses increase their revenue by improving marketing and sales effectiveness. Folsom Point's services include market research, customer touch point analysis, and marketing planning. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.

About T-REX Incentive Program

The Colorado Department of Transportation (CDOT) and the Regional Transportation District (RTD) established a small and disadvantaged business incentive program specifically for the T-REX Project. The T-REX Incentive Funding program is a one-of-a-kind program that provides incentive dollars to Southeast Corridor Constructors (SECC), the T-REX Project contractor, who then funds programs and services that help SBE/DBEs become more competitive when targeting private or public sector projects.