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FOLSOM POINT CHOSEN TO DEVELOP BUSINESS AND MARKETING STRATEGY FOR UCAR
February 20, 2003
(Boulder, CO) - Strategic consulting firm Folsom Point, Inc. has been chosen to develop a business and marketing plan for the University Corporation for Atmospheric Research (UCAR) Digital Image Library web site. Folsom Point will conduct competitive research and end-user analysis and establish positioning and messaging to help increase awareness and usage of the site by UCAR personnel, its affiliate organizations, academia, and commercial customers.
UCAR, a consortium of research institutions with doctoral programs in atmospheric and related sciences, pools its computing resources and observational data so that scientists and researchers can better understand the behavior of the atmosphere and environment. Through the pursuit of its research, UCAR has compiled a database of unique photo images that capture weather phenomena. This collection is available to the worldwide scientific and academic community UCAR supports, as well as to commercial entitles.
"We have significantly enhanced our web site so that it is easier for people to access our collection. We believe that the Digital Image Library will serve as a tool that supports the understanding of UCAR's research around the world," said Lucy Warner, Director of Communications for UCAR. "We wanted a long-term business strategy that ensures the success of this new online service."
"We will be conducting research and analysis, and then developing strategic recommendations for helping UCAR offer its Digital Image Library to UCAR partners and commercial customers," said Nicky Lee, CEO of Folsom Point, Inc. "UCAR is really taking a business-oriented approach to ensure the success of this service. Given the scientific contributions that UCAR makes to our community and world, it is quite an honor to work with them."
About Folsom Point
Folsom Point, Inc. is a consulting firm providing business-driven strategies that blend marketing insight and Internet technologies to help companies target new customers and foster long-term relationships. Folsom Point's services include business and marketing consulting, competitive and customer research, strategic planning, project management and program measurement. Folsom Point is a privately held company founded January 2001 and headquartered in Boulder, Colorado.
About UCAR
The University Corporation for Atmospheric Research (UCAR) is a not-for-profit consortium of 66 North American institutions that grant Ph.D.s in the atmospheric or related sciences. Headquartered in Boulder, Colorado, UCAR manages the National Center for Atmospheric Research and other programs that enhance the conduct and applications of atmospheric research at universities and elsewhere.
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