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Q: Have you worked with a creative or interactive agency that develops recommendations based upon their creative strengths or what could be added to their portfolio?
A: At Folsom Point, we devise strategy versus deliverables. Our objective, unbiased strategies are based upon your business and derived from a proven methodology. Our recommended online and offline tactics are based upon your target audience and how best to reach them.
Q: Ever fallen victim to the "bait and switch" tactic where an executive solicits your business, but junior-level associates perform the work?
A: Each Folsom Point senior strategist offers over 10 years of relevant experience. The people you meet are the people who follow through with the work—understanding your business objectives and helping you address them.
Q: Have you heard stories of consultants that present high-level conclusions but don't know how to make those findings relevant to your daily business?
A: Our strategists offer extensive experience from strategy to project implementation. This skill-set enables us to create realistic strategies that can be implemented in your timeframe and budget.
Q: Tired of playing intermediary and referee between various agencies and consultants?
A: With both agency- and client-side backgrounds, as well as marketing and technology experience, we can effectively communicate with all of your project players. We have the ability to partner with your agency or help you select an agency that fits with your brand personality and design sensibilities.
Q: Is your company losing its customer perspective?
A: We promote a customer-centric viewpoint. By conducting in-depth customer interviews and surveys, we discover what your customers think about your company, products and perceived competitive set, and develop recommendations to meet and exceed their expectations.
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