Myth #1: The Market has proven the Internet was just a fad

Reality: The market has proven that it's time to get back to business basics-back to reality. The Internet is a powerful tool that must be an integral part of your overall business and marketing plan.

Myth #2: Now is the time to ease off Internet initiatives

Reality: Now is the time to get a jump on the competition by evolving from a presence site to a real business site that focuses on acquiring new customers, servicing existing customers and building brand loyalty.

Myth #3: Your business is not your e-business

Reality: Successful businesses stick to their core values through good times and bad times, whether online or offline. Treating your Internet initiatives as separate or stand-alone will give the impression that your company is disconnected and not working from the same basic set of business objectives.

Myth #4: A site map equals an Internet strategy

Reality: A site map is only a flowchart diagram of a web site; a strategy puts thinking back into the equation by documenting the who, what, where and how, why, when of a site.

Myth #5: Real sites use rich media

Reality: Real sites only use rich media if it's relevant to the target audience and if it helps visually communicate an abstract concept or idea (e.g., animated product demos vs. useless Flash intro).