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By blending insight with technology, Folsom Point provides clients with a unique perspective that helps turn their business goals into results-driven marketing and sales strategies. We specialize in the thinking that goes into your strategic plans and the effective communication required to turn the plan into action.

Expertise

Our expertise covers all aspects of market research, strategic marketing and sales consulting including:

  • Situation analysis
  • Competitive and customer research
  • Target audience definition
  • Product/service positioning
  • Strategic and business planning
  • Project management
  • Proposal development
  • Branding and marketing communications
  • Measurement and evaluation

Consulting Services

Our consulting services are focused on leveraging research and analysis to improve:

  • Marketing communications
  • Customer acquisition
  • Customer retention and loyalty
  • Sales/channel support
  • Internal communications
  • Traditional, online and social media
  • Sales effectiveness
  • Government contracting

Proposal Development

Our team has significant experience with the development and production of large-scale proposal efforts with an emphasis on Federal and state government contracting to include:

  • Opportunity identification and assessment
  • Requirements matrixes
  • Proposal planning and outline
  • Win themes and competitive advantage
  • Writing and editing
  • Red team reviews
  • Proposal production and submission

Training Seminars

We offer customized training focused on real world solutions:

  • Write Winning Proposals
  • Selling to the Government
  • How to Sell and Influence
  • Becoming a Power Presenter
  • Negotiating Like A Pro
  • Marketing That Sets You Apart
  • Making Your Site Work For You
  • Social Media with Minimal Effort & Maximum Results

Because we know that every business is unique, our services are structured to fit your individual situation. We offer customized and personalized services based on a proven methodology that can be scaled to meet your requirements, budget and timeline. These best practices ensure that our strategies and recommendations meet your objectives.

Ultimately, our success is measured by yours.

See how some of our clients have benefited from our services.

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