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Every business is unique but ultimately each one strives to retain customers and engender loyalty. In doing so, businesses have encountered common problems while working with their prospects, customers, partners and internal staff.

Click on the buttons below for examples of how we have helped our clients successfully employ strategies and tactics to address these business challenges.

 
 

 
Internal > Business Problems & Strategies
 
Internal Business Problem Strategic Objectives Possible Tactics
Corporate product/service information is updated daily but doesn't reach the sales force
  • Share information quickly with your front line

  • Enable viewing and downloading on demand

  • Streamline the internal marketing fulfillment process

  • Simplify the dissemination of information and measure the results

  • Centralized intranet or enterprise information portal accessible from remote sales locations

  • Electronic repository of product information and sales collateral

  • Online fulfillment of printed marketing materials

You spent a lot of time and money last year on a corporate site that in the end is only a presence site regardless of its "bells and whistles"

  • Determine the areas of your site that support your business and additional processes that could be enhanced through automation

  • Gauge strengths, weaknesses, opportunities and threats

  • Gather user feedback

  • Specify your measurements of success

  • Outline a plan for phased build-out

  • Provide a roadmap for design and development

  • Web log capture and analysis

  • Competitive web site analysis

  • Clearly defined site objectives

  • Internet strategy

  • Customer surveys, interviews, focus groups and usability analysis

  • Information architecture

Your staff has captured sales leads at trade shows and from the web site throughout the year, but no one has done anything with the leads

  • Track the lifecycle from prospect to customer

  • Gather and manage leads

  • Facilitate faster response from field sales

  • Lead generation program

  • Web-based promotion

  • Automated lead routing

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